With the client being one of the first brands on Snapchat, we wanted to leave a lasting impression.
Art Director: Brain Eaton
Here we were tasked with the unique challenge of coming up with All Day Breakfast campaign content that would live within the NFL Snapchat channel. The creative had to hit both the breakfast and football audiences in a way that felt native to the platform.
McDonald's teamed up with the NFL for a peel and play game promotion called Game Time Gold. Filters were a fun way to amplify the partnership with geo-targeting store capabilities.
The filter fun continued as did the All Day Breakfast campaign!
The biggest objective was capturing on the idea of breakfast now being available after 10:30AM.